Achievement:
Comparison of 14-day peak periods: 28 Feb’ – 13 Mar‘25 vs 16 – 29 Jan’25

a. Video views: +102.7%

(From 3.7k to 7.5k)

b. Engagement: +119.6%

(From 112 to 246)

c. Profile visits: +174%

(From 150 to 411)

d. New followers: +133%

(From 12 to 28)

Key Takeaways:
Enhanced video editing flow featuring a social media presence and engaging storytelling—with the author’s raw VO
(authenticity), eye-catching effects and strategic posting during peak hours (7pm – 10pm)—significantly boosted audience engagement. These improvements captured attention, resonated with the climbing community, and led to higher video views as well as better follower conversion.

Video Editing Tool: CapCut