Content Pillars

1. New Product Content Pillar Strategy for Napure’s PureganicLatex™ Mattress Launch in July 2024

Employer: 180 Degrees Brandcom

 

Project: 2-Month Social Media Content Pillar Plan for Napure’s PureganicLatex™ Mattress Launch in Jul’24

 

Task: To effectively communicate the unique proposition of PureganicLatex™, highlighting its GOLS certification and the benefits of organic latex—0% fillers and harmful chemicals.

 

Target Audience: Eco- and health-conscious individuals who prioritize natural, eco-friendly, and high-quality mattress for the well-being of themselves and their loved ones.

 

Market Gap: Competitors focus solely on latex’s 100% natural content, with no specific brand endorsing organic latex.

2. Key Content Pillar Strategy for Provital Immuna Plus (2024)

Employer: 180 Degrees Brandcom

 

Project: Social Media Content Pillar Plan 2024 for Relaunch of Provital Immuna Plus

 

Task: With the relaunch, the client aims to emphasize Provital’s superiority (Triple Immunity Protection + physical strength + energy) where consumers can gain more with Provital, and prompt them to boost their immunity.

 

Target Audience: Busy adults aged 40+ seeking nutritional supplements to manage their hectic lifestyles during the endemic period.

 

Market Gap: Competitors’ nutritional milks focus on bones or muscle strength rather than immunity.

3. Social Media Calendar for CUCKOO BESPOKE Massage Chair Launch in June 2023

Employer: 180 Degrees Brandcom

 

Project: 1-Month Social Media Calendar for CUCKOO BESPOKE Massage Chair Launch in Jun’23

 

Task: To introduce CUCKOO’s first co-created massage chair, designed for customized comfort while highlighting the key USP about signature monthly rental plan and maintenance service.

 

Target Audience: Malaysians seeking to adopt a quality, healthier living at an affordable price point.

 

Market Gap: Targets middle to upper-income consumers seeking premium quality at an affordable price, bridging the gap between luxury and budget options.

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4. Social Media Content Management For Dr. Hauschka (2020 - 2021)

Employer: Blue Well

 

Task: PIC for the content strategy, visual design and execution, focusing on key pillars: the brand story, vision, natural ingredients, skin care tutorials, debunking myths, and fostering advocacy.

 

Target Audience: Primarily women aged 25–45 who value holistic wellness principles, prioritize natural beauty and environmentally sustainable living.

 

Market Gap: Bridging the gap between natural skincare and premium brands, blending science and holistic care, and focusing on skin health with unique oil-based day and oil-free night routines that support the skin’s natural regeneration.