Retail

1. Dr. Hauschka Soft Opening Events

Employer: Blue Well

Event: Dr. Hauschka Gurney Paragon Soft Opening during RMCO period (Jul’20)

Task: I planned the soft opening special, including limited-hour trial kit redemptions and special facial packages, and collaborated with Gurney Paragon Mall to attract new customers to the outlet while the business was in slow recovery due to the new brand in Malaysian market and the MCO.

Sales Conversion: Daily sales improved by 616%

Event: Dr. Hauschka IPC Shopping Centre Soft Opening Event Aug’20

Task: Customers explored Dr. Hauschka’s iconic day and night skincare routine at the experience and consultation station, leaving with photo souvenirs and free gifts after completing the redemption journey.

Sales Conversion: Daily sales improved by 200%

2. Visual Merchandising

Task: Planned & designed all VM tools including lightbox posters for the newly launched Dr. Hauschka Day Lotions Mar’21

Store: Dr. Hauschka The Starling Mall