Social Media

1. Client: Blaine Robert Design

Objective: To position the brand as the foreign expert who deeply understands and embraces Malaysian homes, culture, climate and lifestyle through organic social media growth.

 

Employer: Richard Ker Digital

Viral Post: Blaine in Malaysia – Cooling Design in Malay Kampung Homes

 

Instagram Results: 79.2k views, 8.1k engagement, and 861 new followers, all without ad spend

Viral Post: Blaine in Malaysia – What Foreigners Often Get Wrong About Malaysia

 

TikTok Results: 36k views, 1.5k engagement, and 128 new followers, all without ad spend

Viral Post: Blaine in Malaysia –  Inside Malaysia’s Most Exclusive Neighborhoods – The Country’s Twin of Beverly Hills

 

Instagram Results: 28.5k views, 1k engagement, and 113 new followers, all without ad spend

2. Client: Motoren

Objective: To establish Motoren as Malaysia’s most trusted and approachable continental car specialist, where premium performance meets honest, affordable expertise.

 

Employer: Richard Ker Digital

Viral Post: Bavarian Motoren – BMW’s fuel usage presented with a daring, conversation‑starting twist

 

TikTok Results: 234.8k views, 14.1k engagements

3. A/B Testing for Meta Ads

Employer: 180 Degrees Brandcom

 

Project: MOPIKO “Tap & Stop Itchy Nah Game” Digital Contest 3 Jun – 31 Oct’24

 

Ads Placements: MOPIKO Malaysia Facebook & Instagram

 

Objective: To build brand awareness of “MOPIKO as the best solution for itchiness” among Malay & Chinese aged 25 – 44 via mini game.

 

A/B Testing Result: Visual A performed better with a lower Cost Per Result due to its clear product & message visibility, cleaner background, and relatable “itchy situation” with bugs near the human arm.

 

Visual A Results Per Ad Objective (1-Month) for Malaysia:
a. Reach: 1.07mil (+5% than B)
b. Post Engagement: 18k (+6% than B)
c. Traffic (Game Link Clicks): 6.4k (+16% than B)

4. Meta Ads for MOPIKO

Project: MOPIKO “Tap & Stop Itchy Nah Game” Digital Contest 3 Jun – 31 Oct’24

 

Ads Placements: MOPIKO Malaysia Facebook & Instagram 

 

Malaysia’s Result For The Game Plays (3 Jun – 30 Sep’24):
a. Traffic (Game Link Clicks): 24k
b. Total Game Plays: 10k

 

ROAS: 3

5. Meta Ads for Dr. Hauschka

Employer: Blue Well

 

Project: Dr. Hauschka LazMall Grand Opening Special 17 Jul – 2 Aug’21 

 

Ads Placements: Dr. Hauschka Malaysia Facebook & Instagram
Software Used For The Design: Adobe Illustrator

 

Ads Objective: Traffic

 

Result:
a. Reach: 52k
b. Impressions: 164k
c. Engagements: 1.6k
d. Clicks: 964

 

ROAS on Sales Conversion: 3.5

Project: Ads for Dr. Hauschka LazMall Merdeka Special Promotion 27 – 31 Aug’21

 

Ads Placements: Dr. Hauschka Malaysia Facebook & Instagram

 

Software Used For The Design: Adobe Illustrator

 

Ads Objective: Messages

 

Result:
a. Reach: 5.7k
b. Impressions: 10k

 

ROAS on Sales Conversion: 3.2