Advocacy Content

1. KOCs' Endorsements For Brand Talk 27 and 28 Nov’24

Short-form testimonial

Long-form testimonial

Employer: 180 Degrees Brandcom

 

Project: Brand Talk students served as the KOCs for the testimonial campaign of the next Brand Talk event’s on 27 & 28 Nov’24

 

Task: To produce a series of testimonials for Brand Talk community on social media and media buying.

 

Target Audience: Top management from the local SMEs & entrepreneurs, primarily Chinese

 

Market Gap: Practical corporate branding course that tackle real problems faced by local SMEs is lacking in Malaysia.

2. KOLs' Endorsements for Dr. Hauschka New Day Lotions

Employer: Blue Well

 

One of the featured KOLs: @sunshinekelly2988

 

Content: Daytime Skincare Routine with the new Revitalising Day Lotion

 

Projects: 2x IG stories, 1x IG feed post, 1x IGTV post

 

Feed Post Engagement: 995 likes, 63 comments

 

IGTV Post Engagement: 4.8k views, 59 comments

One of the featured KOLs: @illyariffin

 

Content: Daytime Skincare Routine with the new Balancing Day Lotion

 

Projects: 2x IG stories, 1x IG feed post, 1x IGTV post

 

Feed Post Engagement: 557 likes, 16 comments

 

IGTV Post Engagement: 3.4k views, 13 comments

3. 988 Shop Now Facebook Live feat. Dr. Hauschka
Start at 5:15

Objective: To recruit new customers for the 9 outlets in Klang Valley & Penang, in conjunction with the newly launched Day Lotions during the CMCO period.

 

Topic: Dr. Hauschka skincare routine with the new Day Lotions + limited free gift redemption, featuring 988 DJs Jiun & Chloe.

 

Placement: 988 Facebook

 

9 Stores’ Sales Conversion: +44% (Measured by total stores’ average sales per month)