Market Research And Insights
1. Revamping Key Messages For Brand Talk 27 and 28 Nov’24
Employer: 180 Degrees Brandcom
Task: Revise the course’s key messages to address the target audience’s pain points effectively
Target Audience: Top management from the local SMEs & entrepreneurs, primarily Chinese.
Problem To Fix: The audience is uncertain if the course will genuinely benefit their businesses.
Action: I analyzed data from Brand Talk 1.0 – 4.0, identifying 3 key aspects that matter the most to the business owners: brand differentiation, uncovering hidden market needs and practical case studies. My team and I developed key messages supported by this data and the visual assets, showing how the course helps participants stand out and avoid price wars.
Event Highlights: Actual 2-Day Brand Talk Class
2. Research on Eco Majestic for New Business Prospects
Employer: 180 Degrees Brandcom
Task: A client intended to build a one-stop pet grooming center with a café at Eco Majestic, Semenyih. I conducted in-depth research on target audience behavior, needs, and lifestyle—covering population, ethnicity, geography, facilities and development to shape a business model aligned with the target audience expectations.